I discovered Italy´s most sought after place when it comes to jewelry during my Christmas holidays in Florence: an old medieval bridge with jewelry worth millions of Euros. Discover this magical place here.
Built in 1345, the bridge was originally used as a market place for butchers. However, the Florence-based Medici family fancied something more elegant and commanded jewelers to work there.
Today, well-known brands such as Vacheron Constantin, Rolex or Jaeger-LeCoultre as well as vintage jewelers have stores here and make the bridge one of Florence´s most popular places for shopping and sightseeing.